The Center for Performance Excellence offers the following courses:

Foundation Courses

>> Foundations in Pharmaceutical Marketing
>> Pharmaceutical Customers: The U.S. Health Care System
>> Foundations in Finance and Accounting
>> Fundamentals of Statistics

Job-Related Skills

>> Planning Process
>> Dealing with Agencies and Vendors
>> Creating and Evaluating Market Research Proposals
>> Presenting Your Plans and Budgets

Product Manager/Therapeutic Area Manager Certificate Program

>> Market Research: Applications for Successful Product Management
>> Segmentation, Targeting, and Opportunity Analysis
>> Pricing, Contracts, and Managed Care Customers
>> Creating Customer Value: Economic and Life Quality
>> Elements of Life Cycle Management
>> Marketing Strategy for Products and Therapeutic Areas
>> Strategic Aspects of Advertising and Promotion
>> Marketing Strategies for Managed Care Organizations
>> Hallmarks of a Successful New Product Launch
>> Finance for Managers
>> Developing and Managing the Forecast
>> Applied Statistical Techniques for Therapeutic Area Management
>> Capstone: Global Pharmaceutical Business Simulation

Advanced Pharmaceutical Management Program

>> Business Analysis
>> Business Growth and Development
>> Business Acquisitions and Strategic Alliances
>> Business Risk Management

Executive Issues Seminar Series*

>> Succession Planning
>> Global Risk Assessment
>> Technology Forecasting
>> Patent Strategy
>> Health Policy and Legislation
>> E-Commerce

*This is a sample of topics; additional topics may be offered.

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