About Us

A consortium of academic and pharmaceutical industry professionals, focused on developing and delivering pharmaceutical education customized to meet the needs of the corporation.

Ben Banahan, Ph.D. Pharmaceutical Market Research
Mark Bard, M.B.A. e-Commerce Market Research
Stan Bernard, M.D., M.B.A. e-Pharma Strategy
Gary Bridi, M.B.A. Advertising and Promotion
Arthur Cook, Ph.D., M.S. Pharmaceutical Forecasting
Richard Findlay Supply Chain Strategy
Jim Geddes, Ed.S. Managed Markets
Barry Ginnetti, M.B.A. Marketing Strategy for Managed Customers
Bruce Grant e-Promotions
Chris Iacono New Product Launch
Mick Kolassa, Ph.D., M.B.A. Pharmaceutical Pricing and Contracting
Karen Labenz, M.A.Ed Instructional Design for Adult Learners
MIchael Latta, Ph.D. Promotion Analysis and Response
Tom Lyons, M.B.A. New Product Planning
Ed Mathis, Ph.D. Analytical Techniques
Jo Ann Mayer, Ph.D., M.S. Medical Education
Jack Myka, B.S. Pricing and Contracting
Melanie Oats, Ph.D., M.B.A. Managed Care Customers
Laurence Poli, Ph.D. Marketing Strategy
Lucy Rose, M.B.A. FDA - Promotion Regulation
Bill Seasholtz, M.B.A. Positioning and Competitive Analysis
Mickey Smith, Ph.D. Marketing Management and Pharmacy Trade
Roseanne Termini, J.D., Ed.M. Compliance and Health Law
Elaine Webster, M.Ed. Applied Statistical Techniques
George Webster, Ph.D. Financial Analysis/ROI Models
Albert Wertheimer, Ph.D., M.B.A. Health Economics and Outcomes Research

About Us >> Executive Director | Faculty

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