The Product Manager/Therapeutic Area Manager Certificate Program is offered to all individuals currently involved in the areas of product and promotion management. The objective of this program is to prepare participants for leadership roles in managing markets, therapeutic areas, and products. It offers current managers enhancements to their skills and knowledge. The courses are linked to the markets and therapeutic areas in which your company competes by incorporating the products into the classroom discussions and team activities. This provides the participants with a hands-on approach to applying the concepts directly to strategic marketing plans, competitive analysis, and advertising/promotion execution. These courses are more “depth than breadth” and achieve the rigor and standards of a graduate business degree. Course credit from a university program will be considered for qualified people.

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